preferred content URL. This way you suggest to Google which page you want to rank in the search engine's index. Using canonical tags can eliminate worries about inadvertently duplicated content. It allows you to cross-reference content to content. Save yourself: This approach doesn't work well when users create widely replicated content and only make minor changes. For example, it's a bad idea to duplicate a service description on hundreds of pages and only exchange a few keywords. It's still considered thin content. Note: Plagiarism is always a crime. As a general rule, avoid copying content from other sites. 5. Beware of thin or excessive content "Thin content" occurs when you don't have enough words on a page to demonstrate subject matter company employee list expertise. To put it another way, the number of relevant words does not match the topic. Complex topics require more description. For example, a 100-word page telling you how to do SEO won't qualify at any level. Just as troublesome as thin content, however, is content that scales the other way – too many words on a narrow topic. One of the goals of content creation is to develop shareable content. No one wants to share “fluffy” or non-expert information. Too often, writers have to fill in a specific word count. Instructions such as “give me 1,500 words on [keyword]” often fall short of the mark. Not all topics should contain thousands of words. Save yourself: Help your content writer avoid dealing with arbitrary page sizes. Instead, focus on delivering expert content with the right word count. If you need help getting rid of thin or “fluffy” content, the Bruce Clay SEO plugin for WordPress provides personalized advice that can help.