Because Trilce can track lead data, teams can make decisions based on accurate comparisons, providing previously unheard-of volumes of data. Using C2M advertising, TBS can now easily and quickly understand how chat automation impacts ROI, nearly tripling its customer base and increasing monthly recurring revenue 7x. Chat automation even inspired TBS to try out new systems and projects, including automated sales CRM through Monday.com and ClickUp. “With chat automation, whether the industry mailing list is to generate leads, increase brand or product awareness, or drive sales, businesses can customize conversations in Facebook Messenger directly from their ads, driving business outcomes one conversation at a time,” Trilce Say. Provide profitable advertising system for clients Click-to-Messenger (C2M) advertising allows TBS to meet the needs of multiple customers simultaneously. After a viewer clicks on the ad, that person receives all the information they need to make a decision. It's a scalable way for companies to have conversations with buyers.