Custom-designed Choppers made by the famous bike designer Paul Teutul Jr. of Discovery Channel reality TV show American Chopper fame are going to World of Warcraft . If the announcement of WoTLK Gold this week caught you off-guard, you probably were not alone. We talked to Paul Jr. himself and Blizzard this morning on the eve of PAX East to try to figure out what was going on.
"For us, it's not something new because what we provide in comparison to businesses like Blizzard is innovative marketing. Everyone asks, 'How does this work?' and through content we make sense," Paul Jr. stated. "For me it's an ideal fit for some of the stuff that we've created that has been very popular. What I like about this is that it energizes the fan base. From an artistic standpoint we're able to create something that bridges the gap between reality and fantasy. No one is doing anything like this."
"I had total creative freedom and that's a lot of fun" -Paul Jr. Paul Jr.
Paul Jr.'s New York-based custom-bike store Paul Jr. Designs will build two real-world motorcycles that will represent the game's factions Horde and Alliance The project will be featured in a seven-part World of Warcraft webseries that begins this coming week. When the series, viewers can vote on the two motorcycles and the winner, either Horde or Alliance, will be chosen. The winners will be given a free bike in the contest, while players of the other faction will be left in the lurch.
Speaking to P2Pah, Paul Jr.--who also developed a customized bike for Gears of War 3--reported that Blizzard never attempted to rein in his thoughts about what Horde and Alliance bikes could look like buy WoTLK Classic Gold. He said this level of freedom is unprecedented for a well-known and valuable brand like World of Warcraft.