The goal is to create an authoritative condition page by talking about things like the causes thatsupport the most converting keywords we want to rank for. In some cases, Google may even rank a status page when a user searches for a treatment. Check this out, when I search for 'philadelphia hoarseness treatment' (a high converting, local, action oriented query) Pinnacle ENT is in the top spot with its status page (patient education ). Now there are manyreasons why it might be, but the nice and robust status page covering what hoarseness is probably has something to do with it. Look at this one compared to the status page with a glimpse of hoarseness at the Jefferson Hospital site, which is thinner and outranked by Pinnacle ENT. 2. Give your data Some.
of the most related content I've seen lately is data-centric. The thing is, you need to be prepared to donate your company's data to your audience through content creation. , but are afraid to release it or invest in using it. Your data can teach a lot to other companies and other people! Don't be selfish. Share the love and it will work in your favor. High employee email list quality links are always an important part of Google's algorithm. And let's face it, in some industries it can be very difficult to earn links. The good news is that everyone wants data! People want infographics, polls and studies. This Oracle study has 27 sites that refer traffic to it, and most of them are hyper-relevant and authoritative, such as Retail Biz and Chain.
Store Age. Although this one wasn't very successful, I love what Vitals did on Valentine's Day last year. They took millions of patient assessments for cardiologists (from their own data archive!) to analyze the relationship people have with their doctor, by region. I love this idea: “45% of patients describe their doctor as 'the only one'. (Great, right?) If you're not Vitals and don't have your own data, you can collect public data and give away what you do with it. Zillow took relevant census data and presented it visually. There are 22 referring domains for this asset, including The Washington Post and The Travel Channel (NBD). If you have data that you accumulate or have access to data analysts, start thinking about how you can donate your data or what you do with someone.