Integral Ad Science , the world leader in digital Consumer Email List media quality, today announced the implementation of enhancements to its Context Control technology. With them, advertisers and media from around the world, who will have greater control Consumer Email List over the context in which their digital ads are inserted, manage to increase the CTR (Click Through Rate) by 120% and reduce the CPC (Cost per Click) by 36%. ). Brand risk, according Consumer Email List to the latest IAS Media Quality Report.
Continues to be a global challenge and Consumer Email List more and more programmatic buyers are activating Context Control in leading DSPs to solve this problem . Now, however, advertisers can take advantage of IAS's 300+ contextual segments Consumer Email List on a pre-bid basis to prevent their ads from appearing alongside unwanted Consumer Email List content or to direct their campaigns to places with content that's right for them. Currently, the main DSPs on the market.
Integrated Context Control in such a way Consumer Email List that they have made this technology available to advertisers wherever they decide to buy. And so, advertisers around the world are successfully running campaigns with the Context Consumer Email List Control tool. In fact, by activating it they have seen that there has been a significant decrease in the blocking rate, as well as a 36% reduction in CPC (Cost per Click) and also a 19% Consumer Email List decrease in CPA (Cost per Acquisition). Along with all of the above, now, and worldwide, IAS offers the optimization of Context Control technology to media.