To explain those terms, I go back to USA Phone Number List which I wrote in the book Dual Transformation in 2018. Namely that digital transformation often starts with optimizing processes. And if all goes well, they do not (only) tinker with those processes from the point of view of cost savings. As an organization, they mainly want to serve their USA Phone Number List customer better, easier and faster. (Or their citizen, tenant, donor, or student, of course. Or their employee when it comes to internal digital communication, services, and collaboration). With higher turnover and profit and/or USA Phone Number List cost savings as a result.
However, digital transformation does not USA Phone Number List to stop with this process optimization. In fact, the authors (of 'Dual Transformation') state that process optimization in itself is not a digital transformation at all, but simply part of good entrepreneurship. According to the authors, dual digital transformation involves these elements: Improve your USA Phone Number List current business operations by adjusting, simplifying, and where necessary also planning and scrapping in order to be able to work better, easier, faster, and cheaper for your customer with the current services. This is close to process optimization but goes further. It is what is often labeled as digital transformation, but it is not (entirely). The authors refer USA Phone Number List to this as 'Transformation A'.
Find new sales opportunities within your USA Phone Number List current area of expertise with current and new customers, who use new, 'digital' business models and digital tools. This is very similar to disruption. New ways of working that fundamentally change an already existing market, namely the current area of USA Phone Number List expertise. The authors call this 'Transformation B'.” (It would take too long to go into depth about the book again here. If you would like to do that anyway, save the article you are reading now in your bookmarks, Instapaper, Pocket, or another way. Read my substantive review of Dual Transformation, or the USA Phone Number List book itself (affiliate, of course, and then come back here.)